2026
Developed as a seasonal brand activation for Branca USA, Bitter Treats builds upon the rich lore and distinct visual heritage of Fernet-Branca. Designed to engage both devout loyalists and new comers to the brand, the campaign partnered with accounts across the country to deliver a 23% lift in volume sales and a 41% increase in points of distribution across 348 accounts.
As lead in-house designer, I directed and executed the visual identity, taking the project from initial brief to full rollout within a rapid three-week turnaround.
The scope of this campaign ranges from printed venue collateral and promotional assets to dedicated web platforms.